Students are seeking more specific content outside of mainstream institutions, and are increasingly engaging with this content in online channels. Think Masterclass, YouTube tutorials, and Russell Brand’s recovery course.

Want to learn how to build a table? Why do an apprenticeship when you can learn
from your laptop?

Want to learn how to act? Why pay $40k and give 3 years to a university when you could pay a few hundred dollars to have Tom Hanks teach you in your living room?

There are educators all around us, and ready audiences scrolling their social media feeds waiting to be reached